Market Insights: Australia's Flexible Office Space Market Report - Q3 2024
What's the difference between coworking spaces and serviced offices?
Coworking spaces and serviced offices are to be found everywhere these days, and the sheer variety can itself be quite daunting. They're so common, it’s easy to assume that they’re as much a part of the 21st-century workplace as the watercooler. And, just like the office’s best place to network, flexible workspaces have been around since the 1960s.
Industry pros usually credit the Fegen Suites, created by attorney and real estate executive Paul Fegen, as the first flexible office space. But the OmniOffices Group, an early predecessor of industry leader Regus, was already on the scene in 1962.
Regus still thrives, serving 80 locations across Australia, but serviced offices aren’t the only option today. Now there’s coworking, which developed to serve the needs of freelancers, solopreneurs, and small teams. WeWork and Hub Australia are among the stars of this show.
Now with thousands of Serviced Offices around the world there is no such thing as the average office - they are all different. Whether it’s the services offered, the quality of the buildings or fitout, the budget or target audience - there really is a Serviced Office to suit every business.
Coworking spaces and serviced offices are similar in that they both provide flexible short-term solutions, but they meet different needs and have different lease structures or licence agreements as they are termed in the serviced office world.
Not every business needs to rent an entire office. That’s where coworking spaces come in. The number of coworking spaces in the world is growing fast, as is the number of users. The Global Coworking Growth Study 2020 predicts that by 2024, there will be almost 5 million coworking tenants worldwide, an 158% increase over 2020.
Coworking spaces target individuals and small teams who need workspaces but are willing — and in many cases, actively want — to share. They usually work on a membership model, meaning that tenants pay a certain amount per month for access.
Members can rent a dedicated desk, meaning they get the same space every time they come in, or choose a flexible plan that lets them use any available “hot desk” in the room. There may also be options for private offices, depending on the provider.
Coworking spaces tend to host members from different walks of professional life. People occupying the same space aren’t just working on different projects; they’re working for different businesses and are likely to be in different industries.
Members still get to work side-by-side, without the competition and office politics that happen in a traditional office. The result? People who occupy coworking spaces thrive at about a six on a seven-point scale.
A lot of coworking spaces are open 24/7, so members can work on their own schedules. Members can choose to take advantage of this flexibility and work off-hours, an important benefit when a deadline is looming or a client in another time zone needs a meeting.
Often, though, members come during the workday to feel a sense of structure and shared purpose.
Many coworking settings, if not all, let members sign up for meeting or conference rooms as needed. This alone can give coworking the advantage over a home office or coffee shop. A conference room just looks more professional than a corner table at Starbucks.
Working from home may be isolating, but at least it’s free (or, more accurately, already paid for). Even a coffee shop can give you space for the cost of a $5 latte. By comparison, a rented desk might seem costly.
Coworking spaces are designed to facilitate a feeling of community, but sometimes that backfires. People make phone calls, meet at each other’s desks to chat… all of the things that distract employees in traditional offices.
For people accustomed to working at home, the shared space model can be an adjustment. Members don’t get to choose the internet provider, the level of heating, or even how often it gets cleaned.
A serviced office is an all-inclusive leased space that professionals and companies rent on shorter-term all-inclusive rolling contracts. The short-term lease lets the tenant grow or downsize as needed, without having to wait for the traditional multi-year lease to expire. As a tenant you still get everything you might expect from a professional office space including security, cleaning, maintenance, and even parking.
Today’s serviced offices come in a variety of sizes, from a single dedicated room to a full building. Businesses of all sizes and types can find serviced office space with not just desks and chairs but also reception services, IT infrastructure, and meeting facilities.
The rent for a serviced office typically includes furnishings, utilities, building maintenance, and other necessities that you would pay for out-of-pocket with a traditional lease. When you add up the cost of those other necessities, serviced offices usually cost less in the short-term.
Whether it’s meeting rooms you only use once a day or desks for future hires, Serviced Offices offer flexibility to grow your office space as your business grows and only pay for what you need.
Serviced offices usually come ready to go and can be tailored to meet your needs. In most cases, the only item on a new tenant’s to-do list is to choose the office layout. Everything else — conference rooms, lounge and kitchen areas, and more — are already there. The settle-in process is quicker, so tenants can start working faster.
This is a big draw for many tenants to serviced offices rather than traditional leased space. Many facility management groups have lease minimums as short as three months. On average a 12 month term will get the best lease rate in a Serviced Office and is still much shorter compared to the three-year minimum more common in traditional office leases. The shorter lease term means that a business can grow faster or downsize as needed without having to wait for a lease to expire.
Serviced office tenants often have the chance to rent more or less space in the same building. Instead of having to change their business address and move all of their stuff, the company just has to sign a different rental agreement. Along with simple and shorter legal agreements the overhead to move is much lower than traditional leasing.
Higher long-term rental costs. Based purely on footprint, the monthly rent per square foot is often higher for a serviced office than a standard commercial lease. That’s because the serviced office comes with — well, services, and the longer term commitment of traditional office leases.
Most serviced offices have multiple tenants. Larger tenants will often rent their own suite of meeting rooms and even whole floors or buildings. For those sharing bathrooms, break rooms, kitchens, meeting rooms, and parking areas, there’s which other tenants are in the building. Fortunately, there’s a huge choice of office space available and so always something for every type of business and the operator of the space is always on hand to make sure the shared services are clean and working as needed.
One of the common questions we hear is how are shared meeting rooms booked at Serviced Offices? To ensure meeting rooms are available when needed, most Serviced Offices have an online booking system and charge a small fee for usage. The charge incentivises people to only book what they need and ensure a fair availability of meeting rooms.
Serviced offices and coworking spaces have different features and selling points, but neither is objectively better than the other. It all comes down to what the renter needs.
In general, coworking spaces are best for individuals and small start-up teams that don’t yet need their own offices. Serviced offices are most popular with start-ups and small businesses, many of which are transitioning from a home office to traditional business space.
Serviced offices also attract larger companies looking for remote offices for staff closer to home or as a trophy HQ at a prestigious address and somewhere staff can come to collaborate. There are also entrepreneurs and freelancers who choose serviced offices, especially when they need a more professional private space to meet with clients.
The need for privacy or more dedicated space for a larger team may draw a renter to serviced offices and away from coworking. Likewise, the need for community might nudge a person toward coworking. In many other ways, the two setups are similar.
Serviced offices and coworking spaces are designed to provide flexible working solutions, so it’s no accident that they look the same in many ways. For example, both provide a wide range of amenities, from free meeting room access to facilities that let tenants park their bikes and shower.
Both involve the sharing of common spaces, a feature that helps businesses and professionals to save costs for non-core space. Whether it means sitting side-by-side at a table or sitting down for lunch in the floor’s break room, coworking members and serviced office renters can make new connections or retreat to their own desks as needed.
Serviced offices and coworking spaces tend to have similar costs per person, but since serviced offices cater to larger teams, the overall lease costs are higher.
At WeWork Australia, the average cost for a team of one to four people ranges from $593 in Perth to $1,086 in Sydney. Hub Australia offers space for as little as $500 per person per month in Brisbane to $1,050 per person per month in Sydney. At Christie Spaces, a dedicated desk might cost as little as $500 in Brisbane to $550 in North Sydney to $600 in Sydney.
The basic costs per person are comparable for serviced offices. Regus has offices available for as little as $483 per person, which works out to $1,450 per month for a three-person team in Parramatta. Sydney costs range from $1,090 to $1,499 per person per month, but the total cost depends on the office size. The company’s 33-seat office, for example, costs $44,979 per month.
There’s a lot of variability in both the serviced office and coworking space markets, much more than an overview article can cover. There are differing amenities, location differences, and varying setups between providers.
Rubberdesk has over to 5,000 flexible space options listed around Australia, all of which are available to reserve online. Take some time to browse what’s available, or give Rubberdesk a call for a custom quote.
A coworking space is a shared workspace that may consist of a shared desk, a permant desk or a private office with furniture and often includes amenities such as shared meeting rooms, common areas and extra facilities such as bike racks and showers. These spaces are provided by Wework, Hub Australia and Christie Spaces in Australia.
A serviced office is a fully furnished and managed office space that cators to teams of one to 100 plus people. These facilities include a reception, meeting rooms, kitchens, and printing. In Australia, Servcorp and Regus are two of the more well known serviced office operators.
Though there are many similarities between a coworking space and serviced office such as managed facilities and meeting rooms, they tend to differ in style and fitouts. Coworking spaces tend to be a but more stylish and comtemporary while serviced offices tend to be more corporate and upscale.
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